All of the 6-and-7-figure online course creators are onto something... solid branding!
Million-Dollar eCourses Take Branding Seriously
I have designed hundreds of logos throughout my graphic design career, and due to recent high demand, I started developing logos for online courses in particular. I noticed, that what the most successful online course creators have in common, is that they do not overlook the importance of strong branding. It’s not just a logo. In fact, the logo is only the beginning. You need to intentionally define each individual detail with your target audience in mind.
A course with a logo is automatically more:
Appears to have a higher value
Your brand probably already has a logo. But yes, your eCourse should have one too! It doesn't have to be so different from your brand's logo. It can utilize the same colors, typography, and everything as your brands logo. The logo exists to give your brand a persona and appeal to your target audience.
Your eCourse is More Than Just a Product
Some people are going to hear about your course BEFORE they actually learn about your brand. That’s because if you play your cards right, your online course will take on a whole persona of its own. With intentional branding, your course has the potential to transcend the world of "digital products" and rise into becoming a movement.
Think of your brand as Disney. When Disney comes out with a new product (movie, princess, etc) each new product has its own logo and branding. Cinderella, Snow White, Frozen all have their own logos and branding. That’s because these individual products or "mini brands" act as a subsidiary of the parent brand, while inviting the same audience to cultivate a new and revived excitement about the newest, latest product. Frozen is not just a movie you watch, or a product you buy. For the target audience (little girls), it's a movement, an obsession, and a way of life. Your online course is no different.
Your Course Saves You Time in Future Content Creation
Having a solid brand identity makes the rest of the design-related decisions you’ll make a breeze. Content creation for your course in the future will be easy and choices will all be pre-determined according to a set of brand rules that you create, through the intentional steps that you’ll be taking now. Save yourself from the huge mistake of going random on branding and design style. Stay consistent.
Luckily, with today's technology and resources, you don’t have to be a graphic designer to create a strong logo and brand identity. I have created an easy-to-use set of templates and tutorials that will help you save hundreds of dollars paying a graphic designer or many many hours trying to DIY. I made this program as easy as possible for anyone to use, and I’ll walk you through the process step-by-step, giving my best professional design consultation along the way toward your professional graphic-designer approved course logo. It’s the little things that differentiate the good online courses from the great ones.