BOTTOM LINE RESULTS PRESENTS

RUNNING YOUR BUSINESS WITH A 

Sales Playbook

I have worked at companies with a sales playbook. 

I have worked at companies without a playbook. 

 

(Can you guess which ones met their revenue targets and increased their bottom line?)

IN THIS COURSE YOU'LL LEARN TO:

  • Organize your sales process and create a sense of focus for your team. 

    • When you structure and document your sales process, it’s easier to focus on the work that grows your business.

  • Get everyone on the same page and working towards the same mission. 

    • A sales playbook gives you a documented way of sharing your goals and initiatives.

  • Make decisions quicker and focus more on the work. 

    • When you think in terms of “processes” instead of “hunches", you naturally start to achieve more.

  • Create accountability and empower your team.

    • When everyone knows WHO has to do WHAT by WHEN, you empower your team to take action.

WHAT'S INCLUDED:

  • 6 modules led by Lowell Smith (valued at $1,500)

  • Your Sales Playbook Official Workbook PDF (valued at $297)
  • Templates, tutorials, sales scripts, resources, and more

COURSE OVERVIEW

Module 1: Introduction & Company Overview


The concept of a Sales Playbook is not as predictable as one may think. It's not just about deciding what to do and how to do it. It's diving into the mindset of your target consumer and trying to anticipate their every move. An important first step in this course is truly defining who you are as a company. Who you are establishes every single decision moving forward. If you want to become a 6-7 figure company, you have to making decisions accordingly. In this module, you will confirm your company's unique identity in a way that will align yourself for your future success.

  • What is a Sales Playbook?
  • Why is it important?
  • Table of Contents of a Playbook
  • Your company
  • Mission Statement
  • Unique Value Proposition
  • Milestone, Awards, KPIs
  • Organization Chart




Module 2: Customer Insights


Your Sales Playbook is all about navigating your customer's thought processes and leveraging that information in order to guarantee sales. In this module, you will explore your target customers to translate their unique wants, needs and emotions into opportunities.

  • Customer Profile
  • Value Proposition
  • Buyer Persona(s)
  • Qualification Criteria
  • Sample Clients




Module 3: Products and Services


In this module, we'll get into the nitty gritty of exactly what your business will provide to satisfy your target consumer. In some cases, companies take this opportunity to restructure their entire business model into a method that acheives more by using a fraction of the effort.

  • Product/Service offering
  • Pricing Model




Module 4: Sales Process & Deal Advancement Plays


Although a sale can occur in an instant, a sale is not a one-time action; it's a process. In this module, we will embark on the journey of our target consumer in order to identify the various opportunities in each moment of their process. I'm spilling all of my secrets here, my tried-and-tested methods that convert to purchases, bookings, eShopping cart checkouts, or what form profits take in your business. We all feel more confident when we are prepared. In this module, I'll teach you how you can optimize every interaction for success, including turning rejections into opportunities for success.

  • Customer Journey Map
  • Buying/Selling Process
  • Proven Sales Process
  • Plays for each stage of process
  • Objection Handling
  • Common Objections
  • Competitive Battle Cards




Module 5: Messaging/Collateral & Marketing Campaigns


This module is a dream sales toolkit full of winning scripts, templates, and tools built to engineer your business for profits. These must-have tools will help you optimize sales on the storefront and intelligently manage money internally. We will demystify your business's optimal marketing strategy so that you can be sure that all marketing-related bases are covered, and your sales funnels are self-sufficiently flowing.

  • Customer-facing Assets (Scripts, Templates, Tools)
  • Internal Sales Tools
  • ROI Calculator(s)
  • Lead Acquisition Model
  • Prospecting Cadence
  • Marketing Calendar




Module 6: Expected Metrics & CRM


Your company's future business projections will remain distant dreams if you don't clearly define the metrics. In this module, we will make those metrics concrete and ensure that your business is on track to attain those goals on a reasonable timeline. CRM mastery is essential for business success. In this module, we will dive into CRM and learn to optimize it for your business.

  • Prospecting, Opportunity and Deal Activities
  • Compensation Plan
  • Training Resources
  • Customization




BONUS Module: Resources


This module contains additional bonus resources to make sure that no stone is left unturned in your business.

  • Sales Resources
  • Asset Catalogue
  • Advanced Personas





Hello, Have we met yet?

My name is Lowell M. Smith.

I am an award-winning sales and marketing consultant with a proven track record in developing successful sales and marketing programs with the ultimate goal of expanding your company's bottom line. I have used sales playbooks to grow a start-ups revenue to $23M per year, to break sales records and to position companies for investment, purchase and public offering. I have success in training sales professionals on proven methodologies and enabling them to exceed their quotas. I am a multiple President's Club achiever and my teams have consistently over-achieved their quotas and broken company records. 

 

My goal is to help you create a proven sales process that will enable you to continue to grow your business. 

I created this course to guide businesses like yours on a fast-track toward replicating the successful results that my clients have all had via working with me directly. All my secrets are revealed in this signature course.

Don't just take my word for it...

"It was a ton of information, so topics where I was weak or ignorant got coverage as well as topics I am more familiar with. Helps to make sure everyone gets value. The topics were covered efficiently but the distributed materials will allow me to go back in depth later, so I really liked being provided those slides, especially the one with filled out 'example.'"

"Lowell has a tremendously innovative sales process and methodology that helps companies grow their sales quickly and effectively. His philosophy, followed by his work ethic and expertise, are the right formula for any company looking to increase their revenue."

- ADAM GARCIA, DT SECURITY

"Lowell impressed me with his professional skills and very positive energy. He helped my company to a great win-win solution. I’ve looked for ways to work with Lowell in each role that he has played subsequent to our first working relationship."

- ALISTAIR DEAKIN, BOARD MEMBER AT FRESH CHEFS SOCIETY

"When I was the Corporate Sales Trainer for ADP TotalSource, I personally trained Lowell. Not only did he graduate #1 in his class, he also succeeded in the field, exceeding his sales quota and achieving President’s Club status. I know him to be a capable sales executive and team member. Any organization would benefit from his direct selling skills and leadership."

- AARON COPEMAN, ADP

"Very nicely done and Lowell was really personable and easy to understand."

"Very knowledgeable. Not overly salesy. Love the way you engage your audience along the way."

THE INVESTMENT

TOTAL PROGRAM VALUE $1,797

REGULAR ENROLLMENT $597

INVESTMENT TO PRE-ENROLL ONLY $297

(LIMITED SPACES AVAILABLE) 

ACT NOW.

PRE-ENROLLMENT PERIOD ENDS JUNE 30, 2019

COURSE LAUNCHES ON AUGUST 15, 2019

TIME LEFT TO PRE-ENROLL!

COMPANIES THAT USE A

Sales Playbook

OUTPERFORM THEIR PEER GROUP BY

7 TO 20%

 

Your custom playbook becomes the backbone of how you sell your product/service and focuses the team on the activities that generate results.

Don't wait. Create yours now.